Client: The University of North Carolina at Chapel Hill
Role: Art Director, Designer
Project Details: Carolina Together is an initiative that guides and unites all campus efforts for the 2020 fall return to campus. With the goal of emphasizing working together yet at a distance, I created a logo using separated dots that form a shape, as well as a solid diamond that is split with space between it. The use of diamonds is a nod to the argyle pattern that is found in UNC-Chapel Hill's athletics uniforms and is instantly recognizable by students, faculty, and staff. This logo appears on the Carolina Together website, email signatures, posters, signage, and social media collateral.
The Carolina Together logo is part of a brand that was a Silver Award recipient in the 17th Annual Davey Awards.