Client: The University of North Carolina at Chapel Hill
Role: Art Director, Designer
Project Details: Carolina Together is an initiative that guides and unites all campus efforts for the 2020 fall return to campus. With the goal of emphasizing working together yet at a distance, I created a logo using separated dots that form a shape, as well as a solid diamond that is split with space between it. The use of diamonds is a nod to the argyle pattern that is found in UNC-Chapel Hill's athletics uniforms and is instantly recognizable by students, faculty, and staff. This logo appears on the Carolina Together website, email signatures, posters, signage, and social media collateral.