Client: UNC School of Education
Role: Art Director, Designer, Illustrator
Project Details: Carolina Community Academy is an innovative school for K-2 students at North Elementary School in Roxboro, NC. It is a partnership between the University of North Carolina at Chapel Hill and Person County Schools, aimed at drawing upon a variety of academic and professional strengths across the Carolina campus to best serve the students, families, and community in this county.
For the opening of this school, I was tasked with designing a logo and mascots that would reflect its partnership with UNC, while also being welcoming and appealing to children. For the logo, I created a custom, stylized version of UNC's most iconic symbol, The Old Well, and combined it with laurel icons to further tie into the UNC School of Education brand. I combined the mark with a classic typeface to add a level of trust and professionalism to the logo. The mascots are custom illustrations that I created to nod to each school's respective mascot, but be more appealing to K-2 aged students. Colors of the mascots were drawn from each school's brand and use the same rounded outline style as the logo in order to create cohesion among the designs.