Client: Hope Animal Rescue
Role: Art Director, Designer, Photographer, Campaign Coordinator
Project Details: Summer of Seniors is a campaign aimed at bringing awareness to homeless senior dogs and raising funds in order to provide them with proper medical care. I coordinated the 2019 campaign, which ran for three months and had the goal of adopting out 15 senior dogs / raising $10,000 during that time. My role included creating a brand and designing various materials, photography, fundraising, content creation, copywriting, and event coordination. The campaign was a success, as we met our adoption goal, and exceeded our fundraising goal, with a total of $14,000 raised.
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