Client
Participate Learning
Participate Learning
Role
Art Director, Designer
Art Director, Designer
Project Details
Each summer, Participate Learning's new Ambassador Teachers attend a week-long orientation to prepare for teaching and living in the U.S. In previous years, the dozens of materials created for this event were based off the main Participate Learning brand, which led to confusion and a lack of distinction between this event and other materials being designed for the company. To distinguish this event, I designed a sub-brand that was closely tied to the existing Participate Learning brand while establishing a unique identity, which enhanced the visual experience for teachers from acceptance into the program through the event. Designs for workbooks, slide decks, signage, and other graphics received praise from teachers, staff, heads of state, and foreign diplomats that attended the event. It also streamlined the design process, enabling faster, cohesive material creation with a more limited brand guide.
This project was a Silver Award recipient in the 20th Annual Davey Awards.
