Client
Assorted Poppies Photo
Assorted Poppies Photo
Role
Art Director, Designer
Art Director, Designer
Project Details
Assorted Poppies Photo is a photography business dedicated to capturing special moments of pets and their families, while also supporting shelter animals. What began as a side hustle for owner Ashley Sherrow quickly grew into a successful full-time career, signaling that Assorted Poppies had outgrown its DIY logo and was ready for a refresh.
For the rebrand, Ashley wanted to emphasize her pet photography focus with a logo that felt fun and inviting. I created a design with rounded edges and pet-inspired elements—like a paw print in the “A” and a dog bone in the “I”—to represent her specialty without using typical photography icons. To harmonize with her photo-centered platforms, I chose a calm primary color palette with a bright chartreuse for added vibrancy when needed. I also included a custom illustration of her dog, Poppy, as a mascot, honoring the brand’s namesake.
This refreshed identity highlights Assorted Poppies’ unique focus on pets while celebrating the joy they bring to our lives.
