Client: UNC Office of the Chancellor / University Events
Role: Art Director, Designer
Project Details: When Kevin Guskiewicz was named the 12th chancellor of UNC-Chapel Hill, a brand was needed to tie together all of the materials for the installation event. I was tasked with creating a sophisticated brand on a very limited budget, which would be used as the basis for various designs, such as a digital invitation, print program, social media graphics, and digital signage. When creating the brand, I drew inspiration from the University brand and Carolina imagery, while adding some unique elements specific to the chancellor. Shown here are the logo, brand elements, print program and digital display.