Client
Participate Learning
Participate Learning
Role
Art Director, Designer, Illustrator
Art Director, Designer, Illustrator
Project Details
For the 2025 Magnet Schools of America Conference in Nashville, I designed a dynamic trifold brochure for Participate Learning. This piece served as both a practical city guide and a branded promotional item, included in every attendee's welcome bag.
The brochure featured 22 custom illustrations highlighting iconic Nashville landmarks and local favorites, such as the Country Music Hall of Fame and Hattie B’s Hot Chicken. These illustrations adhered to Participate Learning’s brand style while infusing a unique Nashville flair.
Interactive elements, including QR codes, directed users to curated Google Maps locations and Participate Learning’s program pages, enhancing user engagement. The back panel reinforced the company's vision of educational transformation, using the metaphor of mapping one’s journey to highlight global learning pathways.
The brochure received positive feedback for its design and utility, standing out among other conference materials.
This project was an Award of Distinction recipient in the 31st Annual Communicator Awards.
