Client
UNC Advising
UNC Advising
Role
Art Director, Designer
Art Director, Designer
Project Details
When UNC Advising decided to refresh their website, they wanted to start by creating a brand that would guide the style of their site, as well as other marketing materials. With their primary audience being college students, I set out to design a brand that was youthful, welcoming, and fun. Leaning into a 90s nostalgia vibe, I created elements such as checkerboards/grids, gradients, a composition book pattern, oblong shapes, and bright colors, while also nodding to University brand elements, such as Caroline Blue and argyle.
When UNC Advising decided to refresh their website, they wanted to start by creating a brand that would guide the style of their site, as well as other marketing materials. With their primary audience being college students, I set out to design a brand that was youthful, welcoming, and fun. Leaning into a 90s nostalgia vibe, I created elements such as checkerboards/grids, gradients, a composition book pattern, oblong shapes, and bright colors, while also nodding to University brand elements, such as Caroline Blue and argyle.
